Creating a minimalist skincare brand inspired by nature

UND_ COSMETICS is a fictional skincare brand created as a design simulation for a hypothetical client.

The concept focuses on natural and mineral-based skincare, combining a minimalist visual identity with an emphasis on sustainability, simplicity and transparency.

The Challenge

Creating a skincare brand that feels natural, clean and contemporary

The goal was to create a distinctive visual identity for a skincare brand built around natural ingredients and environmentally conscious values.

The challenge was to translate these qualities into a visual language that felt minimal, clean and premium, while maintaining a strong connection to nature.

The Approach

Building a visual identity around simplicity

I developed the visual direction around a minimalist aesthetic, using a restrained colour palette, simple typography and natural materials to communicate the brand's positioning.

The visual identity included:

• Minimalist layouts

• Light, natural colours

• Simple typography

• Natural materials and textures

• Clean and restrained packaging

• A cohesive visual system across the brand

Designing the packaging

I extended the visual identity into the packaging system, exploring paper and glass as natural and recyclable materials.

The packaging was designed to maintain a consistent look across the product range while reinforcing the brand's clean and environmentally conscious positioning.

Outcome

UND_ COSMETICS resulted in a complete fictional skincare brand concept combining brand identity, art direction and packaging design.

The project explored how visual design can communicate ideas around nature, sustainability and simplicity while creating a contemporary and cohesive skincare brand.

UND_ COSMETICS was created as a fictional design project and was not developed for a real client.