SykK

Client

Universidad ORT

Role

UX UI Designer

Team

Alfonsina Araujo

Year

2022

Designing a platform to connect musicians, fans and live music

SykK is a music discovery and event platform designed to connect musicians and fans through shared experiences.


The concept brings together event discovery, community, and ticketing in one digital experience, allowing users to discover upcoming events, connect with people who share their interests, and buy or sell tickets.


The Challenge

Bringing fragmented music experiences into one platform

The opportunity was to bring event discovery, social connection and ticketing into a single experience designed around how people engage with live music.


The Approach

Researching the music app landscape

SykK began with research into existing music and event platforms to understand their features, patterns and opportunities for differentiation.


I used benchmarking, user personas, journey mapping and the How–Now–Wow framework to explore the problem space and identify opportunities for a differentiated experience.


This helped define the target audience, user needs and key opportunities before moving into the design phase.


From exploration to experience

I developed sketches, user flows, wireframes and interactive prototypes to explore and refine the experience before arriving at the final UI design.


The product was designed around three core areas:

Discover - explore upcoming music events and artists

Connect - find and interact with people who share similar interests

Tickets - buy and sell tickets within the platform


Outcome

SykK resulted in a complete UX/UI concept for a music platform that brings discovery, community and ticketing together in one experience.


The project demonstrates an end-to-end UX/UI process, from market research and problem definition through to user journeys, prototyping and final product design.


As an academic project, SykK explored how a digital product could create a more connected and engaging experience around live music.


Want to see the full case study?

Click the button below to explore the full SykK case study on Behance, including the complete UX process, research, user journeys, wireframes and final UI.