SykK

Client
Universidad ORT
Role
UX UI Designer
Team
Alfonsina Araujo
Year
2022
Designing a platform to connect musicians, fans and live music
SykK is a music discovery and event platform designed to connect musicians and fans through shared experiences.
The concept brings together event discovery, community, and ticketing in one digital experience, allowing users to discover upcoming events, connect with people who share their interests, and buy or sell tickets.
The Challenge
Bringing fragmented music experiences into one platform
The opportunity was to bring event discovery, social connection and ticketing into a single experience designed around how people engage with live music.
The Approach
Researching the music app landscape
SykK began with research into existing music and event platforms to understand their features, patterns and opportunities for differentiation.
I used benchmarking, user personas, journey mapping and the How–Now–Wow framework to explore the problem space and identify opportunities for a differentiated experience.
This helped define the target audience, user needs and key opportunities before moving into the design phase.
From exploration to experience
I developed sketches, user flows, wireframes and interactive prototypes to explore and refine the experience before arriving at the final UI design.
The product was designed around three core areas:
Discover - explore upcoming music events and artists
Connect - find and interact with people who share similar interests
Tickets - buy and sell tickets within the platform
Outcome
SykK resulted in a complete UX/UI concept for a music platform that brings discovery, community and ticketing together in one experience.
The project demonstrates an end-to-end UX/UI process, from market research and problem definition through to user journeys, prototyping and final product design.
As an academic project, SykK explored how a digital product could create a more connected and engaging experience around live music.
Want to see the full case study?
Click the button below to explore the full SykK case study on Behance, including the complete UX process, research, user journeys, wireframes and final UI.

