Building a more distinctive and international presence

SOMBRA TATTOO STUDIO wanted to strengthen its position in the market, differentiate itself from other tattoo studios in Uruguay, and appeal to a more international audience.

The goal was to communicate the studio’s artistic and minimalist approach while placing greater emphasis on the experience of visiting the studio and the connection between tattooing and art.

The Approach

Creating a visual identity around art and experience

I redesigned the visual identity to reflect SOMBRA’s minimalist and artistic positioning, then extended the new visual language across digital, physical and audiovisual experiences.

The project included:

• Visual identity and brand direction

• Graphic, photographic and audiovisual content

• Institutional and artist videos

• WordPress website design and development

• Three Instagram AR filters

• Augmented reality experiences for T-shirts and an A2 poster

The website was designed around usability and contemporary digital standards, while the audiovisual and AR experiences created additional ways for users to interact with the brand beyond the studio itself.

Outcome

SOMBRA evolved into a more cohesive brand experience spanning identity, digital, social, audiovisual and physical touchpoints.

The project connected the studio’s artistic positioning with the experience of discovering its artists and services, creating a more distinctive and contemporary presence for both local and international audiences.

Want to see the full case study?

Click the button below to explore the full SOMBRA case study on Behance, including the complete brand identity, digital, audiovisual and augmented reality work.